Good news today, Panera Bread is going to no longer put any artificial ingredients into any of it’s products. That means that there will only be bread in the bread, no added flavors, stabilizers, vitamins or minerals. It won’t happen completely until 2016, but two years is not that long. The attention that we are all paying to what goes into our foods is beginning to pay off. If competitors see this pay off for Panera, then there will be a rush to copy-cat it. While this is not better than making your food at home, it is still VERY good news concerning the state of the market around artificial ingredients in our foods.
Once again, if you haven’t already gotten a copy, get the book “Pandora’s Lunchbox” to see the history and the state of food additives in the US. Eye-opening.